Sunday, March 26, 2017

A Great Haircut for Guys Is Not All That Easy

There are still many of us who think that getting a haircut is just a matter of walking into the first shop we come across and telling them to tidy your hair up, right? Wrong! Guy's hair fashion is today big business with many of us males trying to compete with the females in having the best and latest fashion on top of our heads. No matter how ridiculous they may appear to some of us, the wearers believe they look great; sad but true!(Taper barbershop)


Now a true hairdressing artist will design the cut around the face and head of their clients, to ensure it is a style that enhances the overall image of the person. This isn't just about cutting hair; it involves communicating with the person who is cutting your hair. It's important to choose the right type of shop for your style.

In some places the staff may be proficient in cutting and styling longer hair, the stylist may not have expertise in working with extra short hair. Another aspect is that while a stylist in a salon will likely have more knowledge in color and styling products, an experienced barber, or hairdresser will have a volume of knowledge about cutting a wide variety of shorter and other styles.

While these may be general observations there are, in fact, some great barbers capable of cutting longer hair and there are some amazing stylists who can craft tight haircuts. The location where you have a haircut can influence the quality and price is also a consideration, with salons often charging more than Taper barbershops.

It's stating the obvious to say that one hairstyle does not suit every guy. As you are walking around, have a cursory glance at some of the styles being worn by guys of various ages and see if you agree that it does seem they are chosen because of their fashionable popularity and not to enhance the wearer. This is something of a tragic comedy because we all want to look our best and we rely to a great extent on our headgear, including hair, to help us along.

At a top notch men's Taperbarber shop, their specialists will advise you on the best style to suit the shape of your face and help prevent you looking funnily, different. It does not matter whether your face is round, square, diamond, triangular, oblong, or any other shape you can think of.

Now some of you could be wondering what all this talk about shaped heads has to do with you, as primarily, the short, tapered and longer on top modern styles are basically a suit one suit all, type of fashion. However, it doesn't mean that just because everyone else is wearing them, its right for you. A guy's haircut involves your hair in a different and more personal experience and a fashion cut will be designed around the shape of your face, for the maximum advantage.

In effect, it's simple and an example of this styling factor is that if you have a rounder, wider face, then your haircut should be closer on the sides. It will provide the whole face with more length and balance out it out proportionately. Furthermore, a men's barber will advise a longer length on the sides and the temples, should your face be longer and squarer. In other words, there is a hairstyle to suit all faces, to make you look and feel great!

You Just Lost Another Sale - The Tale of Barber Shop Website Success

1. You must have a website. Why? Every Day customers are looking for your type of business in your area. Trust me I track websites I publish daily, and they are getting results. I was at my barbershop last week and the guy next to me said he used the website I built to check what time this barbershop was open. So, barbershops need websites to inform customers and save phone calls. This saves you time, money and distractions during your day by allowing customers to go to the website instead of calling you.Taper Barbershop

2. You must market your website and trust good website developers to help. I have both types of customers, those that market and those who don't. Marketing means you tell people about the website. You might hand out your business card that includes your website. You can submit your website link on the Internet to other websites and use it in forum posts and e-mails. Trust me, Barbershops need to market their website. It is just a matter or two laser specific things that need to be done every once and a while to get big results. How about 300 customers a month being served and learning about you for the first time. These results happen in the smallest of towns. Let me tell you how.

3. You must sell a great product. Barbershops have a great product that is always needed. It is important to be found on the Internet, because these days many people go there for information first. You may be invisible to many customers if you do not have a website. If your town is like mine, you probably have to be looking to find a barber shop. They are getting harder to find. It is much easier to find a barber shop on the Internet. Most people are using the Internet by phone, computer, and at colleges to find what they need. They need a barber, so why not spend 17 - 50 dollars per month to get found? Can you find a reason a classic barber should not be able to make great use of a website?(Taper Barbershop) So, do it today. Spend less than a buck a day to get and keep your valued customers.

Tag: Taper barbershop

A Few Barbershop Thoughts on Customer Service

One of my favorite places in the world is the taper barbershop. While that wasn't always the case during my long haired mid teen years, as a little kid I loved my barber. Bill was a great guy. He had enough sense around the time I turned 10 to listen to what I asked for in the way of a haircut, and what my mother told him to do. And for the most part both of us were happy with the results, although my mother had some abnormal obsession in me not having any bangs, but that is beside the point. It also didn't hurt that he had one of those old fashioned coke machines and I got a dime to get a bottle of soda after my hair cut was done. Of course this was in the days when the family-run gas station still ruled the countryside. And quickie marts and corporate monolith gas and grocery marts hadn't moved too far from the cities.


Over time, my childhood barber cut back his hours. He had had a long and successful career and it was a one chair kind of shop in a small South Western Pennsylvania town. Eventually, I went away to school and by the time I came back he had retired completely. I had to go to find someone else to cut my hair.

Since I had a few extra bucks in my pocket, I tried some of the fancy salons. Sure they had these wonderful couches, candles, and all these other luxurious services. All of which were nice, all of which were adding income and margin to their businesses but it wasn't why I showed up there in the first place. Not unlike a lot of customers in the world, I knew what I wanted. I'd listen to new ideas but at the end of the day I had a darn good idea of what my problem was. In this case my hair was getting long and shaggy and I have about three wicked cowlicks on the front of my head alone. Because of that, I'm the type of guy who knows how he wants his hair cut. I'm not looking for a new style and color. I don't care if I'm trendy or cool. I knew what I wanted, tried to communicate it clearly and it never once translated in to a repeatable output. They'd be too worried about the art of their profession. It wasn't like I got a bad haircut; I just didn't get what I wanted. After a few years at places like this I went the chain haircut strip mall route.

There are chain hair cutting places all over. They cost a lot less than the fancy salons. Instead of overstuffed couches, there are plastic chairs in the waiting area. The list of additional services was limited, but then again all I wanted was a good haircut done my way. Sadly, despite being easy to find, plentiful and well priced, the quality of their work was hit or miss. As a customer, not knowing what outcome to expect is simply frustrating and it doesn't make for good customer service. I could never get the same person twice in a row. There was no consistency. The poor kids cutting hair there were new. New isn't exactly bad. But while they had a license to hang on the wall, most had just finished school in the past few years. There's nothing wrong with being new, we all have been at one point or another. Like a lot of people who have just finished school, they had the basic idea of what to do but they were missing the experience of how to refine things. There was not a mentor there to help them along the way. No one truly skilled, that could offer insight and an experienced perspective.

Eventually, I ended up in a little old Taper barbershop with 3 guys cutting hair in it. Two old guys and the "new guy". In this case, the new guy was one of the other guy's sons and he had been cutting hair for 22 years. Sure I wasn't out in the country anymore. And by the standards of my childhood barber shop it was huge. After all, there were three barber's chairs. Even the new guy had experience and had over time come into his own. Not that his original mentors didn't still tell him what he was doing wrong. In time he had developed his own perspective and was the one I waited for over and over.
So what does any of this have to do with business and selling? Everything, if you look at it right. Was the $60.00 hair cut six times better than the $10.00 one? No! Price alone didn't make it better, because it wasn't what I wanted. Had any of the people along the way given me what I wanted and not what they thought I needed, I'd still be paying a premium for their service. I also probably would have bought into the other high margin things from time to time along the way. Were the strip mall $10.00 haircuts equal to the $10.00 barber shop cuts? No! Even though the price was the same, the customer experience and the quality varied greatly.

Instead, I found someone who listened and did what I asked. Even if you ask what your customers want are you really hearing what they are saying? Or are you hearing it from your perspective and failing to meet their needs? Odds are there are a lot of corporate buyers and business owners saying what they want and if you'd only listen to them and truly work to meet their needs and solve their problems then there is more business to be had than you would have ever imagined. This isn't about fancy questions or dazzling sales moves. It's about asking a few questions, understanding the person you're talking to and their real needs. Only after taking all that in can you apply your knowledge, expertise and perspective to create a good outcome for them.

So when I moved 5 states over a few years back and had to give up my barber yet again, I went about things differently. I drove past the half a dozen newly sprouted chain places, past the ornate and glamorous ode's to beauty that were all the rage and found a simple little old shop in the middle of town with three old chairs and three barbers. In the past, it fit my needs and this one did too. Your customers are no different. Sure along the way there will always be the temptation to try something different, but most people won't do that unless what they have isn't really what they want and need.

Back in the Taper barbershop I was the only guy under 50 in the place the first few times, but that didn't matter because they cut my hair right and delivered that same predictable result time after time. Ultimately as more new people moved to my town the average customer age came down, so now they have guys like me who will hopefully still be needing haircuts long after the youngest barber retires. Recently they raised the price from $11.00 to $13.00, but as far I'm concerned it could have gone to $20 and I wouldn't have flinched. They are giving the same great service and the same predictable quality every time I'm there. As a matter of fact, I've sent at least six guys there who are now regulars. Even if you're not obviously in sales there is nothing quite like referrals.

And if you're not listening you'd better start before they find someone else who does.

Gooseneck Lighting Provides More Than Lumination in Barbershops

Customers will continue to do business with people they know, like and trust - especially if they are happy with the products and services that they pay for...


People in many ways engage in different activities everyday. In spite of all these hectic and challenging schedules, people do not forget to groom themselves. It is very convenient to talk to people and do business with each other if you are comfortable with how you look and how you present yourself. This is also true and is likely happening to every business establishments.

Taper Barbershop in some ways help everyone to look neat and well-groomed. Today this industry is very silent and not very known compared to other businesses but surprisingly this is already considered as a necessity to human needs. If you plan to put up this kind of business, consider what people likes - better and over all experience and give your customer a reason to come back to you over and over again.

The better the experience, the quicker the buyer becomes a regular customer. Reality check! But how will you do that?

1. Make your store presentation as exciting as it looks.

Putting curb appeal and distinct presentation to your store can help you boost your customer's overall experience. Installing sign bracket with artistic and catchy sign brackets with hanging signs will really help your store looks perfect outside the shop. This will also help to draw customer's attention informing them that you have an exciting shop to make them beautiful.( Taper Barbershop)

With the help of your gooseneck lights as a sign lighting, your signage will be more appealing as it looks. That is why many business establishments use gooseneck outdoor lighting to make their business stand out from the rest. It will directly inform the customers that there is a shop or store beside their premise. Moreover this will fixture help you advertise your shop day and night.

2. Provide them the customer service that they need.

We all know that barbers or hairdressers cut any type of hair, shave and trim to change or maintain a person's image. These are achieved using a combination of hair-cutting, hair colouring and hair texture techniques. Everyone, hairdressers, hairstylist or barbers already have these styles but what you need is a distinct experience for your customer.

Welcoming them when they come into the store is a gesture that you are ready and more than willing to provide the service to your customers. Having a good manly and feminine magazines at the lobby or waiting area is also important. Do not forget to provide adequate illumination inside the shop coming from your gooseneck lighting. Provide them with comfortable couches and barber's chair will give them comfort and convenience. Moreover engaging in good conversation with the customer is very important.

It's clear that customers always go back to the same taperbarbershop because the hair cut and experience were much better than any other shop. They keep coming back because they feel comfortable and the whole experience makes the difference.

Barbershop VS Unisex Hair Salon

Traditionally, men have had their hair cut and their beards trimmed at the Taper barber shop, and women have had their hair done at fancy hair salons, (or historically, for those rich enough, by their personal stylists and ladies-in-waiting), but since the beginning of the twentieth century, stereotypical gender roles have become less defined and people are now allowed far more freedom to express themselves and to assert their own personal identities. This has led to the rise and rise of the unisex hair salon. Unisex hair salons are salons which are frequented by both men and women, because they have the training and expertise to cut and style both men and women's hair. The skills which a men's hair stylist offer are very different, from those possessed by a traditional men's barber, but both are highly talented professionals. However, despite age-old presumptions about traditional gender roles, the choice to use a hair salon or a Taper barbershop does not make one any more or less masculine or feminine, and is now largely based on a personal preference for the services they offer.

Barbers, (which is derived from the Latin for beard) have been around for centuries, with their roles traditionally encompassing dentistry and surgery techniques, as well as beards and facial hair. Some of the earliest archaeological finds which prove the existence of barbers date back to 3500 BC, and come from ancient Egypt, where it was thought that barbers were highly respected members of the community and that they were also often priests and holy men as well. Although being a barber is still a common profession, the provenance of barbershops in the community had decreased thanks to improvements in modern medicine and dentistry, and the invention of the safety razor and the electric beard trimmer. Barbers shops in the Western world are no longer allowed to perform medical procedures, and now they now mainly concentrate on cutting men's head hair, although some older men will still visit the a barber for facial hair care, preferring the clean shaven feel that is offered by a professional with a straight razor over the effect they could achieve by themselves with disposable razor. However, despite this, the barber industry in America is still seeing positive growth.

Hair stylists who work in hair salons which cater for men are not as steeped in historical tradition as barbers, and their roles have been very different in recent history. In some places, hair stylists are not able to get the licenses necessary to use a straight razor, so are not allowed to give men traditional shaves, similar to the ones which barbers give. However hair stylists have more training in non-traditional male hair care techniques, and can provide services including (but not limited to) cuts, styling, straightening and hair colouration. Because hair stylists provide different types of services to those provided by a Taper barbershop, a visit to a unisex hair salon will often be a lot longer in length of time than a visit to the barbers.

Sunday, March 19, 2017

http://taperbarbershop10.blogspot.com/2017/03/the-barbershop.html

While posting hiring ads in the newspaper or online can be helpful, a brainstorm I had at the barbershop has given me a new idea about how to let people know about new job openings.

I am in the process of opening a new warehouse in Guelph, Ontario, and require 250 plus employees. Because of the magnitude of this hire, it is at the top of my mind: I tell everyone that I meet that I am looking to hire full and part-time shippers, receivers, dock hands, and other positions.

I was at the barber's getting my hair cut and mentioned this to my barber who instantly said that he likely knew 25 or 30 people who would be interested in the job.

Most people develop a rapport with their barber or hairstylist over a number of years. Most people repeatedly visit the same stylist. During that time they tend to talk about the weather, politics, and life in general. They develop a rapport. Their conversation often includes their job prospects, or how their current job is going. The realization of how many people frequent the barber or hairstylist and what they discuss inspired me to come up with barber/hairstylist marketing for hiring my new warehouse employees.

We are going to the yellow pages and listing the barber shops and hairstylists in the area. We then go to our staff and find out where they get their hair done and try to cross off to make sure we have all basis covered.

I believe that the hairstylist or barber will be more open to ideas that come from someone who they already know. Because our warehouse move is not until July 1st (and it is now still February), everyone will have lots of time to get into the barber or hairstylist between now and then.

I also think that barbers and hairstylists will tend to refer people they like. The people referred will likely be good people. As professionals and as individuals, barbers and hairstylists would not want to be seen as referring people who are not good.

We are not putting in place any financial incentive for the barbers or hairstylists, although we will invite them to an open house. My experience is that most of them tend to freely share information that they have and like to be, "in the know". Most of them want to add value to their clients.

Tag: Taper Barbershop

The Barbershop

If a girl wants to have her hair cut, she goes to a beauty or hair salon and so does the rest of the female populace. But what if it's a man who needs a haircut, where could he probably go? Younger men and teenage boys will perhaps go to a hair salon just like women, but men can also visit the barber shop for his necessities. It is true that a man's haircut may be obtained from both a hair salon and a barbershop, but for men who may feel too feminine having their hair cut in a hair salon can seek the services of a barber.

On this modern period, most men are not fans of a barbershop. But in 1880s up to the 1940s, barbershops were a hit. During those days, men visit a barbershop once in a week or even once in a day. This is because a barbershop is not only a place where they could have a haircut and a shave, but also a one place for friendly hangout and a chat. This golden age is when barbers work in a classy and stunning workplaces. The barbershop then had marble counters on which colorful glass bottles are lined up. The barber chairs are even ornately made with oak and walnut upholstered in fine leathers. Some barbershops even had crystal chandeliers and fresco painted ceilings. But even with such high-end fixtures, barbershops were still a homey and inviting place to be. Everywhere in the shop, a manly aroma could be smelled. As soon as the man enters the barbershop, he knows he is in a manly territory.

It was in 1904 when barbershops began to feel a great impact of decline when portable and disposable razors were marketed. An advertisement from a known razor company entails that using their razor product is more economical and convenient than paying a barber to do the shaving. The rest is then a history for the existence of barbershops. But even though only a few barbershops exit today, some men still believe that a barbershop is the right place where a man should go for his hair or shaving needs. They perceive that a barbershop is specifically tailored to provide masculine haircut and male services from a manly barber. A barber uses clippers to cut a man's hair, a unisex salon hairdresser or cosmetologist uses a scissors.

If you were a man and went inside a unisex hair salon for a haircut, chances are you will keep all words to yourself. A man would feel awkward to talk to a woman hairdresser or to a group of women inside a hair salon. But if you go to a barbershop, talking to or chatting with the barber is not a problem. There might even be some new male colleagues to meet and get acquainted with. In a barbershop, a man feels like he really belongs and would not feel alienated as the people inside the barbershop are basically from the masculine gender.

Tag: Taper Barbershop